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Marketing Communication
Tomášek, Vojtěch ; Havíř, David (referee) ; Schüller, David (advisor)
This diploma thesis focuses on the creation of a marketing communication proposal for the new platform of SKLADOMAT s.r.o., which specializes in the sale and rental of storage space. The work consists of three parts. The theoretical part contains literary research related to marketing communication and the methods used in this area. The analytical part is devoted to the analysis of the current state, including the analysis of the macro environment, marketing mix, competition and segmentation, as well as its own research. In the last, design part, proposals are presented to improve the company's current marketing communication and serve as an example for future employees and external suppliers. This section also includes a timeline, financial evaluation of proposals and recommendations for measuring the performance of individual proposals.
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Dramox, new VoD service
Benčová, Anežka ; Štoll, Martin (advisor) ; Vodičková, Karolína (referee)
The bachelor thesis focuses on the trend of video on demand services, including the presentation of several examples. The theoretical part of the thesis focuses on Dramox, a platform of this type oriented towards streaming theatrical performances. The thesis describes the origin of Dramox, its features and also includes a chapter on copyright in relation to the performing arts. The practical part of the bachelor thesis deals with in-depth interviews with representatives of the theatres involved in the project, their comprehensive view of the platform and the experience gained so far. The thesis does not address the commercial use of this medium and the business case, due to the theatres' and Dramox's disinterest in sharing internal data.
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